The Blog
Words that earn their place.
Long-form takes on learning, focus, and the courses worth your time. No filler, no SEO sludge.
Online Learning
5 Reasons Most Online Courses Fail You (And What Actually Works)
You bought the course. You watched two modules. Then life happened. Here's why that keeps occurring — and the small shift that breaks the pattern.
Alex Mercer·7 min read
Productivity
The Pomodoro Technique Is Overrated — Here's What I Do Instead
Twenty-five minutes is great for shallow work and terrible for the stuff that actually matters. A simple alternative I've used for two years.
Alex Mercer·5 min read
Online Learning
How to Evaluate an Online Course Before Buying
A five-minute checklist that's saved me thousands of dollars and dozens of weekends. Use it the next time a launch email lands in your inbox.
Alex Mercer·6 min read
Mindset
The Best Time to Invest in a Course (It's Not When You Think)
Spoiler: it's not when you're hyped, and not during a launch. The right moment is quieter — and far more reliable.
Alex Mercer·4 min read