The Best Time to Invest in a Course (It's Not When You Think)

Spoiler: it's not when you're hyped, and not during a launch. The right moment is quieter — and far more reliable.

The wrong time to buy a course is the moment you most want to. That's when sales pages do their best work — and when your future self has the least say.

The right time, in my experience, is when you've already started. You've tried the thing for two weeks with free resources. You've hit a wall you can name. You know exactly what you'd ask a teacher in the next ten minutes if you could.

That's the version of you who finishes courses. Buy for them, not for the version that just watched a launch webinar at 9pm.